Superfly Monkey Dragons
The Brief
Superfly Monkey Dragons is a parkour school in Singapore, already having an established brand presence. Being the market leader in Parkour, they wanted to compete with the big box gyms like fitness first, virgin active, true fitness, etc. We decided to help them come up with a set of guidelines that their brand could then follow.
Our job was to help Superfly Monkey Dragons come up with a standard design guideline that they could later on use for their marketing and promotional materials.
This service was done on a retainer basis.